Thank you so much for considering me to design an awesome email signature for you and your business!


FYI… I get several email signature requests each and every day. I’m just a guy, have a family with 3 kids, and take a day off once in awhile, but the requests keep pouring in, so my response rate isn’t always amazing. Regardless, I will not invoice you until I’m ready to work on your project, so please don’t take it as me ignoring you if I don’t respond right away. I’m a one-man show (although a lot of people think Makalla is some huge company), so it’s hard to keep up sometimes.


Also, since I have dozens of projects in my pipeline at any given time, it might be a few days until I can deliver requested revisions, as I’m juggling countless projects at a time. Don’t worry… I haven’t forgotten about you, I just haven’t gotten to you yet.


If your project is time-sensitive, I’m probably not your guy… A lot of people tend to see my work and want a design for them “done yesterday” – That’s not how it works. I put a lot of time into each and every client, researching their business, branding and whatnot, in order to deliver a design that suits their business as perfectly as possible.


If your project needs to be well-executed and professionally-done, then I’m definitely your guy… You just can’t have both “fast” and “awesome”, so please understand my constraints and have some patience, as it’s certainly worth it in the end. Thanks for your understanding.


Anyway, once you receive an invoice from me, that means that I am currently available to begin working on your project; however, since I can’t work for free, I won’t begin working on your project until the invoice is paid.


No rush… Although the invoice will be “due” at some point, you can pay (or not pay) whenever you want. I have plenty of other projects to work on in the meantime; however, please understand that if you decide to pay the invoice several days, weeks or months after I’ve sent it to you, I may no longer be immediately available to begin working on your project. Your name will be placed on the whiteboard, but there will likely be a few other projects ahead of yours.


By paying the invoice, you are agreeing to the following:


The design fee includes several revisions (within reason)… Once we get the design dialed in, I will send you the final HTML file along with installation instructions. If you have ordered more than one email signature, I will build out the rest of the signatures before sending you the HTML files along with installation instructions. You will then be the proud owner of the files and can install them wherever you want.


The design fee is a one-time fee; however, any signature updates (e.g. new headshot, logo, social links, calls-to-action etc.) after I’ve delivered the final file(s) are priced depending on the time needed and complexity of the job. The majority of my clients request edits several times a year as they get new headshots, change companies/brokerages etc.


That being said, simple changes to name, title, contact info etc. only take me a minute, so I don’t charge for those… Pretty much anything graphic-related is all I really charge for.


Regarding installation… Some email clients and CRMs are much more HTML-friendly than others. During the initial consultation process, you will have been asked what email client(s) and device(s) the email signature(s) would be installed in. If you didn’t answer that question or didn’t give me all the details, we might have some surprises down the road. Below is a pretty comprehensive list of HTML email signature compatibility among email clients:


  • Outlook on PC: Compatible
  • Outlook on Mac: Compatible, but requires this $3.99 app.
  • Outlook 365 Web App (OWA): Compatible
  • Outlook on iOS: Compatible, but not technically-supported by Microsoft, so a future app update might alter compatibility. Should that happen, there are workarounds.
  • Outlook on Android: Not Compatible, but there are workarounds.
  • Gmail (web-based): Compatible
  • Gmail on iOS: Compatible
  • Gmail on Android: Compatible, with the “HTML Signature” Gmail add-on.
  • Apple Mail (OSx – Macs/MacBooks): Compatible
  • Apple Mail (iOS – iPhones/iPads): Compatible
  • Yahoo! Mail on PC/Mac: Compatible
  • Yahoo! Mail on iOS/Android: Not Compatible, but there are workarounds.
  • (web-based): Not Compatible, but there are workarounds.
  • AOL: Kind of Compatible, but Not Really Compatible for my designs due to AOL’s ridiculous signature size restrictions.
  • GoDaddy: Compatible
  • Some obscure Email Client, CRM, or MLS System: No Idea, but I’ll do my best to help you out, as long as you let me know beforehand… Otherwise, we’ll need to dumb-down the design or look at workarounds.

Please keep in mind that, unless where you’re trying to install the email signature is web-based (e.g. Gmail), there’s only so much I can do to assist you. Regardless, you can rest assured that the HTML file(s) you receive will be properly-tested and functional HTML code, so if you’re having a problem with the installation process while following the step-by-step installation instructions that I provided to you, you might want to ask a more tech-savvy co-worker, friend or relative for assistance – or just switch to Gmail, copy/paste the signature and be done with it… Seriously.


All that being said, since working on your project will have taken me several hours, and I will have delivered to you a working product, I cannot offer a refund of the design fee under any circumstances. Over the thousands of signatures I’ve delivered, no one has ever asked for a refund, but I figured right now would be a good time to bring this up.


Again, thank you so much for your consideration and I look forward to working with you!


Here to Help,